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Iki de Veyrac: The high-end House that intoxicates the France of its floral creations inspired by Japan

2023-05-26T10:03:22.390Z

Highlights: The Maison Iki de Veyrac opened in 2021 in Lyon, the silk capital, and becomes the very first floral jewellery house in the city. The shop, also online, offers a wide range of high-end floral boxes and accessories made from fresh stabilized flowers. A technique straight imported from Japan, the founder's country of heart in which he resided for five years. With the slogan "our flowers are your jewels", the brand creates emotion. The real added value of the product, in addition to being made at the customer's request, lies in the timelessness of its collections. Thanks to the stabilized flowers, the boxes are eternal.


For ten years, a rich love story has linked Thibaut de Veyrac, founder of the eponymous house, in Japan. Curious to import the Asian art of stabilizing flowers, he created the very first Japanese floral art house in France. More than an ode to travel, it is a real escape...


Creations noticed by a referent of French luxury

The Maison Iki de Veyrac opened in 2021 in Lyon, the silk capital, and becomes the very first floral jewellery house in the city. A term imagined by Mr Stanislas de Quercize himself, former CEO of Cartier and Van Cleef & Arpels. He fell under the spell of the House and recognizes in it the craftsmanship of excellence and the original and ecological character of the creations. "Maison Iki creatively creates and develops inspired and inspiring ways to expand our relationships and environments," he says.

The shop, also online, offers a wide range of high-end floral boxes and accessories made from fresh stabilized flowers. A technique straight imported from Japan, the founder's country of heart in which he resided for five years. Formerly an engineer in the automotive industry, he is passionate about this ancestral floral art to which he was introduced by a master from Kyoto. Love at first sight. Immediately the magic operates and Thibaut de Veyrac sees in this poetic art a real emerging market for the France.

When the harmony of Asian gardens marries French elegance

"IKI" which means elegant in Japanese and "Veyrac" water source in Languedoc draws all its DNA from the harmony of Japanese gardens and French elegance. From this identity, are born large paintings made to measure as well as a collection of accessories and jewelry of rare refinement. With the slogan "our flowers are your jewels", the brand creates emotion. Within the workshop itself, Japanese designers, like master jewelers, meticulously craft floral creations.

The art of transforming fresh flowers into eternal pieces

A work of goldsmith that requires to place each petal one by one, with an attention to precious detail that makes the signature of the house. The real added value of the product, in addition to being made at the customer's request, lies in the timelessness of its collections. Thanks to the stabilized flowers, the boxes are eternal. And this, despite their fresh and natural appearance. These full-fledged decorative pieces, highly artistic and elegant, require no maintenance. Eco-responsible & sensory, they make our eyes twirl like a butterfly not knowing where to stop. Always in an approach of environmental protection, the Maison Iki de Veyrac can boast of the best carbon footprint of the horticultural sector, with flowers that require no water and keep their freshness for several years.


Ultra-accessible dreamlike creations

With a heart to import this exceptional art, the House surprises with its affordable rates. Count 35 € for the first boxes available in 4 formats (from the smallest to the large 12x12 centimeters in a light beech chest). The first jewels can be bought from 18 €. Faced with the significant demand of its customers, the house shapes daily tailor-made creations (choice of flowers, colors, formats ...). The boxes are then personalized, very often as part of ceremonies. A whole range has been launched around the world of marriage. Another little extra of the brand? The cases are perfumed with the Free Spirit of the Divine house and can be enhanced with a

Mizuhiki, a little Japanese gem that comes to curl up between two flower petals to create surprise. Delicacy is at its peak. "WE SAID YES"!

Still present in Lyon with two shops that are always full, Maison Iki de Veyrac plans to set up in Paris, Tokyo and New York. His entire catalogue can also be found online.


9, Boulevard des Brotteaux, 69006 Lyon

6, Place des Jacobins, 69002 Lyon

Iki de Veyrac

In pictures

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Source: lefigaro

All business articles on 2023-05-26

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