How many companies can boast such a time-bound sports partnership? This year, BNP Paribas and Roland-Garros are celebrating their golden anniversary. It has been fifty years since the bank is the first supporter of the Parisian tournament, whose 2023 edition starts on Sunday. Half a century ago, the French Tennis Federation (FFT), which was then looking to develop its flagship, naturally turned to BNP, pushing the door of the Auteuil agency, where it had an account.
At the time, the contract between the two parties amounted to a few hundred thousand francs. Before moving to a few million francs with the 1990s. Today, the financial institution puts several tens of millions of euros to support tennis.
"Of course, the amounts are important but they must not erase the essential, namely that our commitment to tennis is an integral part of the group's identity," says Thierry Laborde, Deputy CEO...
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