Riddle: what is the brand that, between March 20 and April 16, conquered no less than... 655,000 new customers? Answer: the E. Leclerc group, with 22.8% market share. This is the latest shocking observation of the Kantar Worldpanel institute, which evaluates each month the market shares of the nine brands located in France. "Looking at developments over five years is instructive, because we are witnessing real upheavals," says Gaëlle Le Floch, Marketing Director of Kantar Worldpanel. Between the beginning of 2018 and the beginning of 2023, the German discounter Lidl passed the Casino group (which includes Monoprix and Franprix), while Auchan was lagging behind Système U.
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