Static in the new advertisement for Partner - Internet Fiber (Geva Talmor)
Static in Partner's new fiber internet advertisement
Static in the new advertisement for Partner - Internet Fiber (Geva Talmor)
Partner is launching a new advertising campaign tonight starring Static. The campaign focuses on the group's fiber optic field and offers those interested an Internet fiber package at a cost of NIS 69 per month for the first 3 months, with a range extender benefit and free installation in buildings.
The main message of the new campaign is that Partner "does not discriminate against anyone on the basis of their address or city," but allows almost everyone to connect to its fiber internet, thanks to its wide deployment – the largest deployment in Israel.
The new campaign is accompanied by a melody (careful, contagious) of the song "The Day Will Come" by singer Ruthi Navon with new lyrics written by Statik together with the advertising agency McCann. The production of the song was entrusted to music producer Jordi.
"One day the day will come of fiber that he deserves, and no one
will be discriminated against for his address or his city
. Partner come, Faber come
,
he's already here..."
Static in Partner's new fiber advertisement (Photo: Geva Talmor)
"Powerful, fast and continuous"
The campaign was directed this time by Roman Buczacki, a director, editor and creator of music videos and commercials whose unique works have received over 900 million views on social networks. Roman has directed music videos for many artists, including Statik and Ben El.
Assaf Aviv, VP Marketing and Content at Partner, said: "We continue to deploy fiber throughout the country and reach new cities, enabling more and more customers who wanted to join us to realize this. We are launching an attractive value proposition that will provide customers with powerful, fast and continuous fiber internet throughout the home."
Assaf Aviv, VP Marketing and Content at Partner with presenter Static on the day of filming for the campaign (Photo: Geva Talmor)
Partner's fiber deployment currently provides 974,325 homes, access to the company's independent fiber infrastructure and provides service to <>,<> subscribers to date – this is the highest number of subscribers in the market.
Partner recently signed an agreement with Bezeq that enables it to increase the supply potential of households
and reach places it was not expected to reach with its independent fiber infrastructure.
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Tags
- Campaign
- Static
- advertising
- ad
- Partner
- Fiber Optic
- communication