Life is all about details. A chance encounter, an unexpected event or a seemingly innocuous decision can sometimes be enough to turn a life upside down.
This is perhaps what Zee Field, founder of LOULOU DAMOUR, thinks, she who did not expect to launch her own brand after building a career by creating for private labels. However, a painful episode prompted her to reassess her priorities and plans for the future.
"What is a Loulou?"
It was by reflecting on the meaning she wanted to give to her life that this globetrotter passionate about fashion and discovery came to meditate on the many souls who had helped, guided and influenced her throughout her journey. It is these "Loulous" that inspired the entrepreneur to return to her French roots to give birth to her brand LOULOU DAMOUR.
A return to the roots, because after spending part of his youth in Paris, Zee Field traveled the world. Settling in places as diverse and varied as Montreal, Shanghai and now San Diego, where she has been based since 2009.
Launched in 2017, LOULOU DAMOUR is therefore an American brand, which nevertheless wishes to give pride of place to France, as its name suggests. Hence this question often asked across the Atlantic at Zee Field: "What is a Loulou?" To which the entrepreneur responds that a Loulou designates any being encouraging you to become a better person, pushing you to go beyond your limits and follow your passions.
In the case of Zee Field, one of his greatest passions, fashion, is the basis of his brand LOULOU DAMOUR. Textile products obviously, but also accessories and perfume form the heart of the collections marketed by the brand.
Quality, elegance and commitment
LOULOU DAMOUR uses only high quality fabrics, handled by skilled and experienced workers in mastering their art. Each of the products born from their hands is invariably stamped with the seal of excellence and passion.
The different items of the brand embody a subtle balance between comfort and style,
thus offering those who wear them a timeless elegance in all circumstances.
In addition, LOULOU DAMOUR prioritizes the use of recycled materials to produce its collections, and is committed to reducing the carbon impact as much as possible during the manufacture of materials.
All packaging and labels are also made from 100% recycled materials.
And that's not all. LOULOU DAMOUR proudly supports the San Diego Humane Society, the White Feather Foundation and many other causes aimed at respecting the environment, promoting early childhood education, and saving pets and fighting animal cruelty in general. All the brand's products are labeled "Cruelty Free" and do not contain any animal products.
To contact LOULOU DAMOUR
louloudamour.com
loulou@louloudamour.com
Instagram: louloudamourbrand
LOULOU DAMOUR
In pictures
View slideshow10 photos
View slideshow10 photos