“French poultry”, “beef from France”, “French origin”… At Leclerc de Pantin (Seine-Saint-Denis), a hexagonal label is proudly displayed on the vast majority of fresh meat packaging.
In the market garden section, small blue-white-red flags float above seasonal fruits and vegetables: potatoes, carrots, leeks, onions, apples, pears or clementines...
The rest after this ad
The brand is not the only one to play the game on fresh products.
“100% of milk, eggs, poultry and 96% of our beef and pork are of French origin,” specifies the Carrefour group, which also promises 94% of French provenance for seasonal fruits and vegetables. .
At the Intermarché de Saint-Ouen (Seine-Saint-Denis), around three quarters of the seasonal fruits and vegetables offered on the stalls grew in the area.
Subscribe
Already subscribed?
To log in