Life is good for Ferrari.
The Italian luxury car manufacturer is flying from record to record.
It has, for the first time, crossed the 1 billion euro profit mark in 2023 and intends to accelerate further this year.
The prancing horse brand delivered a total of 13,663 vehicles worldwide last year, up only 3.3%.
But turnover increased by 17.2%, to 5.9 billion euros, while net profit jumped 34%, to 1.25 billion euros.
The iconic brand succeeds brilliantly in taking advantage of the vogue for hyper-luxury, a market segment where customers are not very sensitive to price increases.
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The manufacturer is on track to achieve the objective it set during the strategic plan presented in June 2022 in Maranello, the cradle of the brand: a turnover of up to 6.7 billion euros. in 2026. The manufacturer plans to achieve this by launching fifteen new models over the period 2023-2026, including its first fully electric car which will be released in 2025. In 2023, the vehicle portfolio included eleven models with internal combustion engines and four models with hybrid engine, which represented 56% and 44% of deliveries respectively.
Europe-Middle East-Africa remained the leading market in 2023, with 6,063 vehicles delivered, up 1.8%.
Deliveries increased by 10.6% on the American continent, but fell by 4% in the area comprising China, Hong Kong and Taiwan.