The team in the pink shirt is all the rage and continues to
generate business worldwide, since
Leo Messi
arrived at
Inter Miami CF.
A new alliance between an Argentine winery and the captain's club of the National Team is celebrated in the wine industry as an Olympic goal.
Messi's Inter closed
a multi-year alliance with Trapiche
, owned by the
Peñaflor group
, to become the
Official Winery of the club.
The company, which is 140 years old, has an establishment in the Mendoza town of Maipú and another in Chapadmalal, Buenos Aires, will use the Inter platform for the
global projection of the brand
with the help of one of the most internationally recognized football clubs. .
As part of the alliance,
the winery will be able to use Inter Miami trademarks and logos
in advertising and promotions on all media channels globally.
They will put a Trapiche bar
in the DRV PNK Stadium and the presence of the winery's brand will extend to the entire stadium at Inter Miami's home games and events.
Directors of Bodega Trapiche, with the Inter Miami logo.
“Partnering with Trapiche, one of the leading wine producers in Argentina, exemplifies the authentic partnerships we strive to incorporate into our ecosystem,” said Inter Miami CF Chief Business Officer Xavier Asensi.
“With fans at an international level and
a significant number of them being originally from Argentina,
this collaboration highlights our focus on serving our soccer family, in this case, providing a detail that will remind many of our followers of home,” he highlighted. Ascensi.
Argentine wine in the stadium
Trapiche has more than 1,200 hectares of its own vineyards and works with almost 300 exclusive independent producers.
The agreement between the Trapiche winery and Messi's team ensures the presence of Argentine wine in the stadium of the club that plays in the MLS, during home games and Inter Miami events.
Those who go to the American stadium will be able to taste the official wine of the winery, which will be sold in
an exclusive space
along with gourmet food or, the more relaxed option, make an express pairing.
There will also be a stand to buy wines with the winery's brand and the club's seal.
Juan Schamber, manager of Institutional Relations at Trapiche, told
Clarín
that, through the association with Inter Miami, they seek to consolidate the presence of Argentine wine in the United States and the world.
"We aspire to bring our products to the main markets that Trapiche and the sector have outside our country. This agreement, hand in hand with the club with the greatest recognition in recent times, full of stars and top-level players, will allow us to strengthen our global positioning in all countries," said the manager of Trapiche.
And Schamber told how the negotiation was with the club of brothers Jorge and José Mas, along with David Beckham: "
We have been working closely for more than six months to reach this agreement.
It was interesting to close with Inter Miami FC because of their plans. of expansion and growth, and knowing that one of the most attractive aspects of the club is the mentality of its leaders and their internationalization projects.
The governor of Mendoza, the radical Alfredo Cornejo, celebrated the alliance between Trapiche and Messi's club on his social networks: "We are proud of the historic alliance that has been carried out between @TrapicheWines with the team where Lionel Messi plays. The company Mendoza will be the Official Winery of Inter Miami. A fact that will project the quality and passion behind our wines internationally."
With enthusiasm, Alejandro Helou, Marketing Director of Bodega Trapiche, described the agreement as "a historic moment for Inter Miami and soccer in the United States. We are eager to be part of their journey, and share memorable moments with them."
NE