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Big M: the small burger chain that’s on the rise… imitating McDonald’s

2024-02-03T08:00:37.239Z

Highlights: Big M is a small burger chain that’s on the rise… imitating McDonald's. Created in 2019, the halal fast food brand continues to grow. A success which is as much due to its quality-price ratio as to its imitation of the fast food giants. “Our wish is to bring together all burgers, and all French people,” says the founding president of the chain. Subscribe Already subscribed? To log in, go to: http://www.dailymailonline.co.uk/news/article-263876/Big-M-is-growing-at-full-speed-imitating-McDonald's.


Created in 2019, the halal fast food brand continues to grow. A success which is as much due to its quality-price ratio as to its imitation


“A formula with a Big and a Giant, please.

» At Big M, the small fast-food chain which is growing at full speed, this type of order is possible.

Its founders bet on a daring concept: offering in the same place versions very similar to the iconic burgers of the fast food giants.

Names (Big, Jumbo, Géant, 290) which recall the Big Mac, Whopper, Giant, 280, up to the slogan “Big M, that’s what we like” with the M stylized in McDo-style yellow, the The inspiration is obvious and assumed.

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One difference: the burgers offered at Big M are halal.

“Today, we have big brands with recipes that are appreciated by everyone, but which do not meet everyone's demand,” explains Mehdi Bella, the founding president.

Our wish is to bring together all burgers, and all French people.

» At the origins of the concept?

A culinary world tour, from Canada to the Middle East, where he and his partner discover the food court, this central restaurant space around which several brands revolve.

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Source: leparis

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