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Inside the secrets of Caran d'Ache, the brand that made pencils a gold mine

2024-02-03T11:20:05.412Z

Highlights: Inside the secrets of Caran d'Ache, the brand that made pencils a gold mine. Located not far from Geneva (Switzerland), in Thônex, the famous house specializing in illuminated stationery since 1915. A giant colored pencil stands in front of the entrance. “Don't look for it, it's graphite, which we cook at 1,000°C to make mines,” explains, amused, Éric Vitus, the director of the fine arts section.


THE PARISIAN WEEKEND. Located not far from Geneva (Switzerland), in Thônex, the famous house specializing in illuminated stationery since 1915


A giant colored pencil stands in front of the entrance.

No doubt, we have arrived in the kingdom of Caran d'Ache, in Thônex, in the suburbs of Geneva.

All around this corrugated iron building, a familiar smell hangs in the air.

A mineral scent reminiscent of school memories.

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“Don't look for it, it's graphite, which we cook at 1,000°C to make mines,” explains, amused, Éric Vitus, the director of the fine arts section with thirty-three years of experience in the house, welcoming us on the porch.

This reminds all our visitors of the sharpening of pencils when they were schoolchildren, and that a pretty collar was formed with the scraps of wood.

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Source: leparis

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