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Economy Minister Nir Barkat threatens the companies that raised prices this month that if they do not cancel the move, the ministry will conduct a "regulatory bashing" and public shaming for them by putting them on a blacklist that will be presented to the public.
The companies that received the request are Tnuva, Assem, Yachin, Salti Shamir, Vilipod, Beit Al-Hasita, Sogat, Shastowitz, Ahava and Strauss.
A number of these companies, as well as Unilever and Vysotsky, announced a price increase starting this February at a rate that reaches 20%.
"To the astonishment of all of us, under the auspices of the war, we are witnessing food price increases by large corporations, suppliers and retailers, and this in almost perfect "coordination", Barkat writes to the companies.
"It is a matter of spitting in the face of the consumer public, which is loyal to you and enriches your coffers and your pocket. During this period, you were expected, voluntarily, to get under the stretcher, bear the burden and help."
Barkat alludes to price coordination and writes that "we are witnessing food price increases by large corporations, suppliers and retailers, and this in almost perfect 'coordination'", and adds that "the alleged price increase happened 'simultaneously' through a disappearing hand".
Barkat./Flash 90, Chaim Goldberg
According to Barkat, "I know the multitude of arguments and justifications for why price increases are required, but they are null and void considering the size of the hour when the public is under war, especially since in most cases they come to increase the profit margin at the expense of the public."
Barkat warns that "In light of these circumstances, I decided to use a move of 'regulatory shaming'. Should you choose not to go under the stretcher, you will be put on the 'black list' that will be presented to the public, along with information and exposure measures about the seriousness of the phenomenon, so that the Israeli consumer can judge for himself. In addition, I directed the My office will examine the use of all the tools available to the Ministry of Economy and Industry to combat this phenomenon. I will ask you to inform me in the next 72 hours if you intend to announce a price reduction in the products for which you raised prices during the war."
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