Taylor Swift/Taylor Swift Eras Tour Movie Trailer
What happens when the biggest star in the USA arrives at the biggest sporting event of the year: this Sunday, the Super Bowl will be held, the final of the American Football League, to which the reigning champion Kansas City Chiefs and the Atsan Francisco 49ers qualified, in a rematch of the game held between the two four years ago.
In the meantime It seems that the records for betting on the results of the event are about to be broken: the American Gambling Association estimated that almost 68 million Americans - one in four adults - intend to bet on the results of the game, with the cumulative amount of bets around the event estimated at 23 billion dollars.
This is a 35% increase compared to last year, when Americans bet 16 billion dollars and was considered a record year in itself.
73% of adults in the US intend to watch the game, an increase of 10% compared to recent years.
However, it appears that only a small part of the bets, around 1.5 billion dollars, will be made through legal channels, while the vast majority of the amount of bets will be made through illegal bookmakers or gambling in the areas of the community and the immediate environment, according to estimates by research companies.
Swift and Kelsey.
"The 'Swift Effect' will be clearly felt"/Image manipulation, GettyImages
The romance between Swift and Kansas Chiefs star Travis Kelce appears to be contributing to the increased interest in the event: "I think the 'Swift effect' will be felt more clearly in terms of the total number of people who will watch and bet on the game than the total dollars bet on the game," said the betting analyst Chris Grove, "But there's no doubt that the bookies will see a lot more Swift fans with money names, the ones who usually wouldn't think to bet on a sporting event."
The female audience attracted to this year's Super Bowl also affects the nature of the advertisements planned with new brands joining such as health and beauty companies, which will advertise for the first time this year.
This year's trend is around smart and funny women, including Jennifer Aniston, Tina Fey, Jenna Ortega, Kate McKinnon and more.
"Taylor Swift's presence at the Super Bowl will likely have a significant impact not only on the size of the audience but also on its demographic composition," Paul Hardart, a marketing professor at New York University, told CNN.
In most years, the companies that stood out in the Super Bowl commercials were around topics that are considered more masculine, including beverages, insurance, technology and automobiles.
These advertisers take a significant part this year as well, but next to them are advertisements aimed at women who are expected to see the game at a higher rate than in the past.
More in Walla!
The leading health fund presents: the services that will make your life easier
in collaboration with Kalit
Swift wins a Grammy.
First female artist ever to win a fourth Grammy Award for Album of the Year/GettyImages Johnny Nunez/Getty Images for The Recording Academy
Swift is in a peak period of her life, last Sunday she was crowned the biggest winner of multiple Grammy Awards, this after a huge year in which her tour film broke the box office in theaters and the albums she re-released took over the sales and playback charts.
Swift became the first female artist ever to win the Grammy Award for Album of the Year for the fourth time.
In doing so, she overtook legendary artists such as Paul Simon, Frank Sinatra and Stevie Wonder, and did so when she was only 34 years old.
She is also the only woman to win the category more than twice.
Swift also won the award for best pop vocal album, and when she went up to accept it, she revealed in her acceptance speech that she has a new album on the way.
More on the same topic:
Taylor Swift
super bowl
Gambling