UGC and Canal+ have decided to launch a unique joint offer aimed at young people.
From today, they will be able to subscribe to a new subscription allowing them to combine the advantages of cinema and television.
Offered in a limited series, the offer, which is aimed exclusively at under-26s, includes the UGC Unlimited card as well as access to Canal+ channels.
Its price, set at 26 euros per month, is guaranteed for one year.
And it allows you to save around twenty euros.
“
We wanted to send a strong signal to young audiences: the future of cinema must be built with them
,” declared Brigitte Maccioni, CEO of the UGC group.
It is about “
taking advantage of the unique experience in theaters with UGC and the incomparable cinema offer on Canal+
”, indicated Maxime Saada, the chairman of the Management Board of Canal+, who recalls that the two groups are “
long-term partners date
".
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Two media that complement each other
The two groups believe that cinema, television or streaming, far from opposing each other, or even cannibalizing each other, complement each other.
“
We have noticed that big consumers of films at the cinema are also big consumers of series and films on the small screen
,” explains Samuel Loiseau, the general director of UGC, Samuel Loiseau.
“
This card and our new Unlimited Family, Unlimited Week or Weekend and Viva l’Opéra offers are intended to increase attendance in our theaters,”
continues the manager.
If we make spectators want to come to the cinema more often, we will have won the battle
.”
UGC has 521 theaters in France, spread across 50 cinemas.
This network, one of the largest in France, targets above all “frequent” spectators, while the commercial strategy of its competitor Pathé is focused on the “premium” experience, with an upgrade of its cinemas. and its prices.