China enters the year of the Wooden Dragon this Saturday.
The opportunity for the general director of L'Oréal, which carries out around 20% of its activity in the Middle Kingdom, to explain why he still believes in the potential of this country, whose political and economic development worries many of bosses of Western groups.
- China, whose economy is weakening, seems less important for many Western groups.
Do you understand this evolution, after this market has driven its growth for three decades?
Post-Covid succession has certainly been more difficult than expected in China, with an economy that is slowing down.
The consumer confidence index has been affected by the pandemic and is taking time to rebuild.
That said, the Chinese wanted to get out of their homes after the pandemic, which benefited tourism, leisure activities such as fitness centers or restaurants;
this appetite for social life has had a positive effect on…
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