Will the neo-retro recipe, which was so successful with the Fiat 500 and the Mini, be as effective with the R5, the 4L and the Twingo?
At Renault, the countdown was launched three years ago.
Upon his arrival at the helm of the group in July 2000, the Italian Luca de Meo mobilized engineers and designers to revive the R5 in an electric and techno version.
Since then, a yellow prototype of the icon of the 1970s and 1980s brought up to date has accompanied him: in January 2021, when he presented Renaulution, the group's turnaround plan, at the Munich Motor Show and at the Mondial in Paris .
On February 26 in Geneva, Luca de Meo will lift the veil on the real new battery-powered R5, which will arrive in car dealerships this summer.
The boss of Renault was marketing director at Fiat when Sergio Marchionne, the general director of the group then in bad shape, decided to relaunch the Fiat 500, so dear to the hearts of Italians: from 1957 to 1975, 3.9 million of the first…
This article is reserved for subscribers.
You have 83% left to discover.
Flash sale
-70% on digital subscription
I ENJOY IT
Already subscribed?
Log in