The control of food prices/spokesperson of the State Comptroller
The Wilipod company was summoned to a hearing before filing an indictment for the offense of attempted shackling.
The chairman of the company, Zvi Williger, was summoned to a hearing by the competition authority. The authority informed the company of its intention to file an indictment, subject to a hearing.
According to the hearing letters, the Willifod company signaled to its competitors through public statements that it was interested and ready to raise prices, and tried to reach a binding settlement with them on raising prices According to the report of suspicions, the chairman of the Willipod company, Zvi Williger, was interviewed by the media at several different events, in which he spoke about the need for price increases expected in the food market in general and about Willipod
's
desire to raise prices in particular, while clarifying that a decision on price increases has not yet been made at Willipod .
Among other things, Williger said in the media, on different occasions: "After Shavuot we will examine which products we should make more expensive and by how much";
"I don't know if there will be a price increase already during Passover, but there is no escaping a large price increase after Passover. There will be no choice, we will have to raise prices on a wide variety of products - for example, all dairy products have increased by 20-30% abroad, including Wheat, everything."
Williger.
Statements in the media as a way to reach a binding arrangement with competitors/Flash 90, Yonatan Zindel
Williger also said that "there will be price increases in any case, it's just a matter of time and how much. We will also have to raise prices on some products. We will increase in a measured way, and even then we will be much cheaper than the leading brands."
Williger also stated that the price increases of Terra, Strauss and Tnuva play into Willipod's hands, and that Willipod will also raise its price.
According to the report of suspicions, in these and other statements, Williger signaled to the major food suppliers, and in particular to those who compete in the company, about Willipod's desire and readiness to raise the prices of its products, and tried to reach an agreement with them to raise prices.
This is against the background of a reality where in order to raise prices, Wilipod depends, among other things, on other players in the market and the atmosphere in the market.
More on the same topic:
Willipod
Cost of living
food prices
Price coordination