In your opinion, what is essential for an e-commerce site today?
Guillaume Gasparini: Differentiation, fluidity and ergonomics.
With the Gaspa Agency teams, we make sure to listen to the needs of each of our clients and to identify the needs of the site in order to tailor these three aspects for them.
We submit different models designed by our designers and offer solutions in line with the client's specifications.
This serves as a road map for the design of the site.
On this basis, we create a very intuitive site for them, where the path to conversion is the simplest and instinctive, but also very visually beautiful.
And above all, for each website that we provide, we implement an advanced SEO strategy allowing the client's website to be well referenced naturally and thus obtain better online visibility.
This part is all too often neglected by many websites but is nevertheless just as important as the rest.
How do you go about designing sites that enhance your clients' brand image?
Guillaume Gasparini: We rely on the most recent technologies and design personalized visual models for each client.
Once validated, these models pass into the hands of our developers who integrate them as well as all the requested functionalities.
We then carry out rigorous testing phases before going live.
We are committed to building sites from the ground up, giving our clients a solid, scalable foundation to get started.
Our support extends well beyond putting it online; we ensure careful monitoring and correction of any problems.
We believe it is essential to provide genuine support and advice to our customers.
We also adapt the technologies used according to the specific needs of each client.
That is to say, what are these technologies that you use in your developments?
Guillaume Gasparini: Our team is very flexible and experienced, as a result we have mastery of many programming languages, favoring the one that offers optimal scalability and compatibility for each of our projects.
We study the robustness of each of our projects so that they are perfectly scalable.
Our goal is to stay at the forefront of technology to offer our customers innovative, efficient and secure solutions that precisely meet their unique needs.
What contribution does Web3 make to the field of e-commerce, particularly for your specialization?
Guillaume Gasparini: Web3 represents the future of technologies, but its use must be carefully thought out.
Blockchain, for example, can offer an advanced authentication system that is becoming more widespread.
It provides real security.
Imagine a future use where your identity is securely stored in your wallet.
This information would not be public, but the site could still instantly check if you are of legal age and authorized to access it without the risk that one day your private data will be compromised.
Can you offer this type of service?
What does your agency offer in the areas of NFTs, cryptocurrencies or blockchain?
Guillaume Gasparini: Yes, absolutely.
Our agency also focuses on turnkey solutions for the creation of Web3 marketplaces, NFTs (non-fungible tokens), specific tokens and exchange platforms, while offering maintenance services.
We can also provide nodes in certain blockchains to validate transactions, providing our clients with passive returns.
Through our expertise in the field of cryptocurrency and blockchain, we support our clients to take full advantage of these innovative technologies.
What benefits can they get from it?
Guillaume Gasparini: NFTs, tokens and blockchain present a series of significant advantages.
Falsification of certificates is unfortunately common, leading to massive counterfeits, particularly in the watch industry with thousands of counterfeit Rolex watches circulating on the market.
To combat this, NFTs can offer a solution by providing unique, impossible-to-forge authentication.
With an NFT attached to a watch, its owner has indisputable proof of ownership.
Furthermore, in the event of declared theft, the absence of a certificate would attest to the illegitimacy of the sale.
NFTs require the use of blockchain to ensure their authenticity.
Are there any innovative projects related to NFTs?
Guillaume Gasparini: Yes, there are innovative projects such as Time Guardian from Ternoa which uses NFTs encrypted in the blockchain, allowing photos, passwords and even certificates to be included.
There are also applications that suggest embedding certificates into these NFTs, with the ability to access these certificates and define owners or beneficiaries of the information stored in these time capsules.
How can these technologies be used in other areas?
Guillaume Gasparini: NFTs open up many perspectives, particularly in the creation of collections for specific brands such as Nike or Lacoste offering real advantages to their holders.
Our agency can also create this type of collection for our clients.
Tokenization of real estate also offers opportunities, with the ability to split properties into fractions of NFTs or tokens, allowing holders to receive returns from rental income.
More and more companies in the United States are taking this approach to financing the purchase of homes and offering them for rental.
What is your opinion on blockchain?
Do you think this technology is essential?
Guillaume Gasparini: Blockchain and cryptocurrencies are extraordinary because of their decentralization.
Unlike traditional banking systems, where funds depend on the availability of the bank, blockchain offers security and decentralization that makes it impossible to claim to own non-existent funds.
One of the characteristics of the decentralization of a blockchain is characterized by the number of nodes it has.
What's more, proof of stake and stacking, transaction validation mechanisms, can offer passive returns and guarantee the security and validity of transactions.
Blockchain technology provides businesses with increased security, increased transparency and improved traceability of transactions.
It also helps reduce costs by eliminating middlemen.
Blockchain thus promises to reshape various sectors, but its adoption requires a thoughtful approach.
Do you encourage your customers to consider this solution?
Guillaume Gasparini: I would definitely recommend those for whom it is appropriate to consider adopting blockchain and NFTs.
However, this is really on a case by case basis, not every business will need this technology.
Some elements are done well using Web 2, while others could really benefit from Web 3.