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2024-02-18T08:20:43.675Z
Highlights: Free regularly generates buzz among mobile phone users. Offbeat advertising campaigns hit the mark… or annoy. Orange, SFR, Bouygues take on unflattering roles as occupiers. War is declared! Subscribe Already subscribed? To log in, go to the page you came from and enter your details. For more information on Free, visit: www.free.co.uk or go to: http://www.freemobile.com/news/features/features-top-stories.html.
Humorous advertising campaigns, offbeat tone and incisive messages towards competitors... Free regularly generates buzz among
“The long sobs of the violins of autumn lull my heart with a monotonous languor,” posts Xavier Niel, the founder of Free, on his
Never mind.
In the microcosm of telecommunications, this coded message sent by the BBC in June 1944 announced the arrival of Free on mobile.
The other operators – Orange, SFR, Bouygues – take on unflattering roles as occupiers.
War is declared !
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