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Icade begins its transformation to face the real estate and office crises

2024-02-19T06:32:00.179Z

Highlights: Icade begins its transformation to face the real estate and office crises. The group presents this Monday a strategic plan adapted to the shortage of land. It focuses on operations to transform the city. Times are tough for real estate players: rising rates deter individual buyers and cause sales of new homes to fall. The rise of teleworking is emptying the least well-located offices and weighing on the price of buildings. The turnover of Icade's real estate development activity increased by 3% last year, to 1.3 billion euros.


The group presents this Monday a strategic plan adapted to the shortage of land. It focuses on operations to transform the city.


Times are tough for real estate players: rising rates deter individual buyers and cause sales of new homes to fall;

the rise of teleworking is emptying the least well-located offices and weighing on the price of buildings.

Present in both offices and homes, Icade is suffering.

The key word is resilience,”

confides to Le Figaro Nicolas Joly, new general director of the group.

Icade, which is celebrating its 70th anniversary this year, has already experienced a certain number of cycles and will be able to get through this one.

»

The turnover of Icade's real estate development activity increased by 3% last year, to 1.3 billion euros, but the market has hardened.

“The rise in rates had a big impact on households

,” insists the manager

.

When interest rates rise to 4%, you lose 35% of individual customers.

»

The group has found other outlets for its lots, by selling them more to institutions (Caisse des Dépôts, Action Logement, etc.)

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Source: lefigaro

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