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French companies remaining in Russia forced to fight several battles at the same time

2024-02-22T10:03:51.909Z

Highlights: French companies remaining in Russia forced to fight several battles at the same time. They must ensure that they respect international sanctions without displeasing the Russian authorities, distance themselves from the managers of their local subsidiary and prevent their continued presence from tarnishing their image. Société Générale, Renault, Publicis, Sodexo and even Legrand left Russia a long time ago, generally paying a high price for their exit. Others have chosen to stay in the country, and are not giving up. A choice that the Stock Exchange, under the influence of…


INVESTIGATION - They must ensure that they respect international sanctions without displeasing the Russian authorities, distance themselves from the managers of their local subsidiary and prevent their continued presence from tarnishing their image.


Owner of Auchan, Decathlon and Leroy Merlin, the Mulliez family is used to these distributors being at the top of the hit parade of the French's favorite brands.

It would undoubtedly have happened if Leroy Merlin was at the top of the ranking of Russians' favorite foreign companies, published last October by

Forbes Russia

.

The DIY brand will not be there next year.

Not because the Russians love her any less, but because she is no longer a foreigner.

In March 2023, Leroy Merlin decided to sell its Russian subsidiary, a golden goose which represented up to 20% of its global turnover, to its local management.

He continues to operate the stores under the same brand.

Société Générale, Renault, Publicis, Sodexo and even Legrand left Russia a long time ago, generally paying a high price for their exit

.

Others have chosen to stay in the country, and are not giving up.

A choice that the Stock Exchange, under the influence of…

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Source: lefigaro

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