On the shelves, bottles of shower gel, moisturizing creams and “body yogurts” with mango, coconut and argan flavors stand to attention, bottles of “White Musk” — a perfume that is all the rage among young people girls for decades — lined up at the line.
Nothing, in these Parisian boutiques of the brand The Body Shop, allows us to imagine the storm that is playing out behind the scenes, any more than the cheerful welcome of the saleswomen, who “keep a
smile
” as they say and evade the journalists' questions .
According to our information, however, there is general concern among the approximately 260 French employees of the British beauty brand.
In mid-February, the brand was placed in receivership in the United Kingdom.
270 positions will be eliminated at the head office, and there will undoubtedly be many others, with the announced closure of half of the country's 198 stores.
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