“Our sellers have two very special things.
First of all, they are sales professionals, they have specific know-how.
But above all, they must offer an extraordinary experience, understand the customer, talk to them but also make them travel and dream.
» Alexandre Boquel, director of professions of excellence at LVMH
(owner of Parisian - Today in France)
, speaks loudly and his eyes shine when he talks about these people who, in the group's 43 houses and its 518 boutiques , are in contact with the public.
Their objective: to sell different products, whether jewelry, leather goods, watches, perfume or clothing.
The man is passionate, therefore unstoppable when it comes to discussing the 3rd edition of You and ME (for professions of excellence), a mini-tour of France that left Paris on January 31 and ended on March 27 In Lyon.
He is stopping this Thursday, February 29 in Clichy-sous-Bois (Seine-Saint-Denis), at the Arnaud Desmet gymnasium, from 9 a.m. for schools, 11 a.m. for the general public (last entry at 4:15 p.m.).
The idea is to recruit 3,500 talents this year, whether on fixed-term contracts, permanent contracts, work-study contracts, internships or temporary contracts.
“Salespeople are the ambassadors of the professions that preceded them”
“Salespeople,” he continues, “are the ambassadors of the professions that preceded them.
To make a bag, it was necessary to respect quality and environmental standards, artisans worked with their hands.
There is a whole chain of values.
» Why does Alexandre Boquel talk so much about these men and women present in the store?
Quite simply because LVMH is recruiting a lot of them in order to respond to the high number of visitors to its various houses.
“In 2022, for the first edition, we were mainly looking for people for professions related to sewing or leather goods, but things have subtly evolved since then.
The customer experience is decisive and our in-store, hotel and restaurant advisors play a fundamental role.
This is why we travel and offer concrete things both in Paris and in the provinces at Chaumet, Tiffany & Co, Fred, Louis Vuitton, Dior or Bulgari,” explains the director.
“The You and ME tour is aimed at young people and people in retraining.
We go out to meet our future talents to inform them about professions of excellence and support them in their career path.
In particular, we offer them personalized coaching, provided by our recruiters, and an online interview preparation service open to all to apply for our new job offers in six sectors of activity.
We are delighted to be able to count once again on the valuable support of Tony Parker as sponsor of the event,”
announces Chantal Gaemperle, director of human resources and synergies of the LVMH group.
3,500 positions in 280 professions
“Sometimes, people are very intimidated by the world of luxury, they think they don't have a chance,” continues Alexandre Boquel.
But let them register on the site and we will lead them towards excellence.
We have 280 professions, so they can come to refine their choice on site, to discuss.
We can even advise them on how to take care of their presentation, prepare for an interview and promote their skills.
All backgrounds and talents are welcome.
What makes us stronger is precisely this diversity.
If we recruit in a too standardized way, we become poorer and weaker.
»
Benjamin Testa experienced this famous course.
The 24-year-old has always had sales in his blood and is now fully thriving in it.
Holder of an STMG baccalaureate and a BTS, he joined the Institute of Trades of Excellence (IME) at the start of the 2019 school year for a full year of training in Paris.
“At the start, I was aiming for jewelry with Chaumet, but ultimately it didn't happen, and that's good!
he slips with a huge smile.
When I met the manager of the Tag Heuer boutique on the Champs-Élysées, it was great.
It was a direct match for my work-study program.
At school, I was able to better understand the world of luxury and all the houses but also put everything into practice afterwards.
Whatever the customer's purchase, we must offer them the same service, the same experience and they must remember it for a long time.
We are here to retain him, so that he wants to come back.
This is really very important, whether for a watch costing 1,250 euros or more than 20,000 euros.
» In just a few years, Benjamin Testa became “store manager” at Galeries Lafayette and manages three employees.
A journey of excellence.
Information and registration on
youandme.lvmh.com
.
Clichy-sous-Bois (Seine-Saint-Denis), Thursday February 29, at the Gymnase Armand Desmet;
Reims (Marne), Wednesday March 13, at the Congress Center;
Lyon (Rhône), Wednesday March 27, at the Palais de la Bourse.
Free.