Compare prices between different food brands to save money: this is the credo of the Reprice application, launched in March 2023 by an entrepreneur based in Pau (Pyrénées-Atlantiques), supported by an associate in Bagnères- de-Bigorre (Hautes-Pyrénées).
While inflation is putting a strain on French wallets, this free application, which presents itself as the “Waze for food shopping”, wants to develop its community to network the national territory and make its concept viable by increasing its users and , thus, its data.
The Reprice application, created by Carl Debrauwere, presents itself as the “Waze of food shopping”.
Reprice
“The principle of the application is to collect prices in several supermarkets and share the information with users in collaborative mode,” underlines Carl Debrauwere, 30 years old, founder of Reprice.
I come from a modest single-parent family where my mother gave me the habit of noting and comparing prices between brands.
When I was little, I wrote them down in a small notebook, so the application is just a digital version allowing the prices to be transmitted to as many people as possible.
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“We’re going to the right place right away”
Once registered on Reprice, the Internet user can take a photo of an item and share its price with the community.
Users thus access an interactive map with the best offers allowing them to save money.
Each new product registered earns the user points which they can convert into vouchers.
Also read: Private labels, the anti-inflation weapon?
We compared the prices of different brands
This incentive to raise prices to save money appeals to Pathy, a 47-year-old single mother with three dependent children, who has been using Reprice for six months.
She discovered the application by chance, on the advice of a friend, and got into the habit of using it to track down good deals.
“I have always juggled between two or three stores to find the best price for canned goods or cakes that children like and which we often buy in large quantities,” explains this driving school instructor based in Pau.
The application saves valuable time.
We go to the right place straight away instead of going through all the stores.
I even displayed this application in our community driving school to help students, for example, pay less for their shopping.
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Reprice is currently limited to food products, but some users have already extended its spectrum to sporting goods by raising the prices of a product in several leisure brands.
The application currently has nearly 4,200 users, with an average age of between 25 and 35 years old and living mainly in New Aquitaine and Occitanie.