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Système U joins forces with the main franchisee of Auchan

2024-03-06T19:56:10.561Z

Highlights: Système U will see its store network expand by 13 hypermarkets from January 2025. 114 supermarkets and 241 local convenience stores could be added. The 13 Auchan hypermarkets in Schiever will come under the Hyper U brand at the start of next year. If nothing is definitive for the other stores of the Burgundian group, its former Attac supermarkets could display the Super U and U logos. This article is reserved for subscribers. You have 79% left to discover. Flash sale €4.49/month for 12 months.


STORY - The Burgundian group Schiever is involved in the consolidation of distribution.


New thunderclap in mass distribution in France.

Système U will see its store network expand by 13 hypermarkets from January 2025, to which 114 supermarkets and 241 local convenience stores could be added.

To achieve such a coup, the group of independent traders entered into a surprise alliance with the family distribution group Schiever, the main partner… of Auchan.

“We stayed together for twenty-seven years and we were to celebrate our golden wedding anniversary next year,”

underlines Vincent Picq, CEO of Schiever, announcing this surprise divorce in an interview on the

site

lsa.fr.

Today, the evolution of Auchan does not necessarily correspond to our aspirations.”

The 13 Auchan hypermarkets in Schiever will therefore come under the Hyper U brand at the start of next year;

if nothing is definitive for the other stores of the Burgundian group, its former Attac supermarkets (a brand of the Auchan group) and its convenience stores could display the Super U and U logos…

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Source: lefigaro

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