"Walk, lady, walk," said Lita de Lazzari in the '90s.
Version 2.0 are the discounts that companies, banks and virtual wallets propose to
"make the local pesos work"
in the midst of the current strong crisis.
To take advantage, next week there are two events
with discounts of up to 40%
that will allow you to buy everything from electronics to footwear.
The first discount events of 2024 are arriving, the now classic Electrofans, to buy
appliances and electronics with a 40% discount
and
six interest-free installments
.
The event will take place on March 11, 12 and 13.
This will be the fourth edition of the
sales marathon
in which seven retailers will participate: Cetrogar, Musimundo, Megatone.net, Naldo, Coppel, Frávega and Pardo.
Valid for purchases made both online and in person or by telephone at participating chains.
Be it appliances, white goods, electronic products, technology and other home equipment in the premises.
Also
from March 11 to 18, the
Sale MODE
will be held for the first time
, a week with
discounts of up to 20%
and with a return limit
of $10,000 per bank.
"The wallet, which already has more than 14 million users, launches MODO Sale, its own special date that seeks to promote online sales and payments with great promotions so that its users can make the most of it," they detailed in a statement.
"No matter where they are in the country, in areas such as pharmacies, clothing, bookstores, pets, technology and much more," they added.
ElectroFans and Sale Mode: what each event offers
With
ElectroFans
, there will be discounts of
up to 40%
and the option to pay in up to
6 interest-free installments.
“The fourth edition of Electro Fans is a new opportunity to establish a solid bond with our clients, which is why Cetrogar, Frávega, Musimundo, Megatone.net, Naldo, Coppel and Pardo come together with a common purpose: to provide our clients with the opportunity to purchase products with great discounts, which on this occasion reach up to 40%.
Our commitment is to facilitate access to the best appliances and technology," say the organizers of this fourth edition.
MODO, for its part, offers its users from March 11 to 18
up to 20% refund
on purchases made in participating virtual stores and that have the wallet payment button,
with a refund limit of $10,000 per bank
.
The promos are cumulative with bank promotions and with the installments offered by each store.
How can I access the benefit?
:making a purchase with credit, debit and prepaid cards through MODO.
The refund will be credited to the account of the bank with which you chose to purchase, and can be combined with other promotions.
Federico Barallobre, Marketing SVP of MODO, highlighted that "we have been preparing to launch this exclusive proposal that we summarize today in MODO SALE, a week of discounts with great benefits from the banks designed for our users."
Both events are the prelude to the always-awaited Hot Sale, which will take place from May 13 to 15 and which generally extends into what is called Hot Week.
This event is one of the most important for local e-commerce along with Cyber Monday.
Organized by the Argentine Chamber of Electronic Commerce (CACE), it includes promotions of the industry and 11 other categories of goods and services.
What do they project for the sector for 2024?
"Consumer confidence remains at historically low levels due to the cost of living crisis and continued uncertainty. The risk of another sudden tightening of monetary policy, combined with slowing global economic growth, has set the stage for a difficult year for companies", details the study 'Panorama of the consumer electronics sector in 2024' prepared by the firm Gfk, belonging to NIQ.
On the prospects of the consumer electronics sector in a context of slowing global growth
According to the report, consumer electronics categories reflect the outlook of slow recovery and regional and category variations.
And while the
global consumer electronics market grew by 4%
in terms of revenue since 2019 - with the small appliances and computing categories having grown the most;
At the end of 2023, it showed signs of stabilization that will likely continue in 2024.
"Premium products at affordable prices will continue to be a trend until 2024, as continued inflationary pressures and loss of real income cause consumers to seek a sense of luxury at lower prices," the document states.
Now, almost four years after the first lockdowns, products such as smartphones, laptops and PC accessories purchased at the beginning of the pandemic
will soon be ready to be replaced or upgraded.
On the other hand, consumers are unlikely to want to upgrade their TV if they have already done so during this period.
"As many desired product upgrades - or first-time appliance purchases, such as air fryers - have already taken place during the pandemic, in the face of economic turbulence, consumers are likely to be more cautious with their spending," explains Mendes.
S.N.