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Laure Courty, founder of Waresito, the company that is revolutionizing and greening logistics

2024-03-08T05:29:29.791Z

Highlights: Laure Courty, founder of Waresito, is a finalist for the Business with Attitude award. Courty was an editor, specializing in geopolitics, in a previous life. She has been interested in new peer-to-peer (P2P) consumption circuits for some time. She launched her first company, Jestocke.com, a furniture storage service between individuals. After the Covid crisis, logistics professionals contacted her and she then created Wareito.


Better managed stocks, optimized flows, reduced distances: the recipe, based above all on data management, is proving its worth. Like its business model. She is a finalist for the Business with Attitude award, in the Services category.


In a previous life, Laure Courty was an editor, specializing in geopolitics.

In 2012, she left to follow her partner to Bordeaux.

However, during this move, she encountered significant storage difficulties and ended up asking her neighbor for help.

Although she is quite far from the start-up ecosystem and the world of entrepreneurship, she has been interested in new peer-to-peer (P2P) consumption circuits for some time.

Sensing that her problem was shared by others, she carried out a market study on self-storage in France and Europe, and launched, in 2014, her first company, Jestocke.com, a furniture storage service between individuals.

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Data for carbon reduction

After the Covid crisis, logistics professionals contacted her and she then created Waresito in 2021, a service which identifies vacant underused warehouse spaces for companies.

Thanks to cutting-edge data tools, its customers manage their stocks and flows in real time, with optimized journeys to reduce costs and carbon impact.

And the success is there: 4.2 million euros raised and already 30 employees.

Enough to launch, soon, among our European neighbors.

Source: lefigaro

All business articles on 2024-03-08

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