Market changes sometimes require major restructuring.
This is the case for Milee, which belongs to the Aix-based holding company Hopps Group.
The old Adrexo (it changed its name in 2022) must face the collapse of the printed advertising market and the implementation programmed by the law of "Yes pub" - this system where only residents who affix a “Yes pub” sticker on their mailbox receive the printed materials.
Under the aegis of Bercy, Milee refinanced itself in 2020. This time, its management decided to stop distributing leaflets in mailboxes.
She presented to the central works council on Tuesday evening an employment protection plan (PSE) covering 3,500 of the 10,600 positions, announcing the closure of a third of local agencies across France.
Éric Paumier, the president of Milee, assumes the strategic shift:
“
The prospectus market went from 700
million euros in 2018 to less than 300
million last year…
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