The Minister of Economy Luis Caputo came out this Tuesday to celebrate that
supermarkets were beginning to heed his request
to reduce products individually instead of offering 2 for 1 promotions, which INDEC does not take into account when it comes to set prices and, therefore, are not reflected in monthly inflation.
"Jumbo changing the modality of its promotions,"
the official wrote, followed by applause emojis.
And he uploaded two collages that showed "the before and after" of the offers from VEA and Disco, two of the brands of the Chilean Cencosud, which also owns Jumbo.
In the photos you can see that in the "before" the chain had almost all 2x1 type offers, while in the after you can see discounts of between 30 and 50%, without the need to purchase several units.
For Caputo, the inflation index
was not fully reflecting the drop in prices
(in February it was 13.2%) and that was a reality that consumer product manufacturers and chains recognized.
Luis Caputo's tweet about supermarkets.
According to what the minister said at the AmCham meeting on Tuesday, "the majority, if not all businessmen,
priced
(incorporated prices into) their merchandise imagining a situation of maximum stress, a dollar of $2,000, $2,800, some taking as a reference the future dollar of Rofex, and the reality is that it did not happen.”
Caputo maintained that many products “were outdated in dollars” and as a consequence
they resorted to “the famous promotions.”
“
We are not even asking for a reduction, but rather that the prices more or less reflect the price at which they sell
.”
If we sell 2x1 or 80% discount on the second unit, it means that the first can be sold much more reasonably,” he stated.
Note in progress