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Luxury: the secrets of the rebirth of the Vionnet fashion house

2024-03-15T14:56:25.210Z

Highlights: The Vionnet house, founded in 1912, and its creator are known for having inspired all the greatest contemporary designers. The one who built her reputation on her folds and her art of draping, or on her bias cuts, has also remained in posterity for having liberated women. Philippe Camperio, a Franco-Italian entrepreneur known for saving the famous transalpine hat maker Borsalino from bankruptcy in 2015, has been tackling this challenge for more than a year.


STORY - Bought by the Aboudabien group ChimHaeres, 112 years after its creation and six years after its second liquidation, it is launching its first capsule collections this spring.


To finally revive the spirit and company of Madeleine Vionnet, one of the most influential and visionary seamstresses of the 20th century.

It is this challenge that Philippe Camperio, a Franco-Italian entrepreneur known for saving the famous transalpine hat maker Borsalino from bankruptcy in 2015, has been tackling this challenge for more than a year.

This time, the businessman, who made his career in private equity, before creating his management company Haeres Capital around ten years ago, joined forces with the Aboudabien fund Chimera to buy the brand of the famous seamstress to a Kazakh businesswoman, Goga Ashkenazi, its latest owner.

The Vionnet house, founded in 1912, and its creator are known for having inspired all the greatest contemporary designers.

The one who built her reputation on her folds and her art of draping, or on her bias cuts, has also remained in posterity for having liberated women...

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Source: lefigaro

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