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A revolution in the vacuum cleaner market: the Gabbay brothers bought Unico for NIS 12 million - voila! Of money

2024-03-17T10:36:45.539Z

Highlights: Itzik and Ofer Gabbai, owners of OIG, who until recently owned 66% of Unico, recently completed the purchase of 100% of the company. The OIG company purchased Unico for a value of approximately NIS 12 million and in 2024 will invest approximately N IS 7 million in advertising and assimilating the company's brands. The Gabbay brothers intend to increase the turnover of the vacuum cleaners of the TINECO brand by hundreds of percent in the next three years so that the turnover will actually double every year.


The OIG company purchased Unico for a value of approximately NIS 12 million and in 2024 will invest approximately NIS 7 million in advertising and assimilating the company's brands


Itzik and Ofer Gabbai, owners of OIG, who until recently owned 66% of Unico, recently completed the purchase of 100% of Unico Ltd., the sole representative in Israel of the Tineco and Valera brands. The move was completed after the Gabbai brothers purchased the shares of Lior Reuven, who owned 33% of the company's value, valued at approximately NIS 12 million, and whose annual turnover is NIS 40 million.



The OIG company, an importer of electrical products, which is owned by the brothers Itzik and Ofer Gabai, is expanding their operations in the central part of the Unico company - the Atiri pumps through the purchase The technology and the current vacuum cleaners which are growing worldwide and in Israel by tens of percent, the Gabbay brothers intend to increase the turnover of the vacuum cleaners of the TINECO brand by hundreds of percent in the next three years so that the turnover will actually double every year.

The Gabbay brothers purchased the Unico company for NIS 12 million/official website, photo: Ron Yarkoni Communications

Itzik and Ofer Gabai, owners of Unico and OIG: "We are happy to congratulate the finalization. The purchase will make Unico one of the leading companies in the field of floor cleaners. We will soon expand the product portfolio and create a new category of accessories for the world of home cleaning. Unico and OIG will operate separately Through the many actions we will take, such as expanding the products adapted to the Israeli consumer, we are confident that we will meet the goal within three years."

  • More on the same topic:

  • Vacuum Cleaner

Source: walla

All business articles on 2024-03-17

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