Accustomed to dizzying growth until the end of Covid, home meal delivery is marking time in France.
For the second year in a row, the turnover of the platforms (Uber Eats, followed by Deliveroo and to a lesser extent Just Eat) contracted in 2023 and it is struggling to regain momentum.
“
The market had reached an exceptionally high level of 8.4
billion euros in 2021, thanks to Covid.
It logically fell in 2022, to 7
billion euros,
specifies François Blouin, founding president of the catering consulting and research firm Food Service Vision
.
While we expected it to stabilize in 2023, it fell further, by around 5
%.
»
According to this expert, there are not fewer consumers.
But their purchasing frequency is falling, due to purchasing power under pressure.
A phenomenon anchored in consumption habits
That general inflation weighs on the dynamism of meal delivery is not surprising.
When they have to make trade-offs in their spending…
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