She doesn't know all the labels by heart.
But when her one-kilo pot of fromage blanc lost 100g for a similar price, Marie-France noticed it straight away.
“It annoyed me,” remembers this 79-year-old grandmother, passing in front of the Auchan store in Eaubonne (Val-d’Oise).
I felt like I was being cheated.
So I put the product back on the shelf.
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Like her, many consumers have detected this tendency of manufacturers to reduce quantities for the same price, or even with an increase in price.
Laundry detergent, Ricoré, frozen fries, dessert creams or cold meats: in front of the small Val-d'Oise supermarket, customers all have an example in mind of shrinkflation, this tendency among certain manufacturers and distributors to lower the quantity to preserve their margins.
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