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Nissan, losing momentum, launches a major recovery plan

2024-03-25T18:26:17.413Z

Highlights: Nissan, losing momentum, launches a major recovery plan. The Japanese giant is targeting 1 million additional sales per year within three years, and an improvement in margins. Nissan hopes to add 1 million units sold in 2026 compared to the 2023 financial year which ends at the end of March. So on this date, Nissan should sell 4.5 million vehicles. The group sold 4 million in 2021, and 6 million in 2017. Like most car manufacturers faced with shortages, Nissan has recently prided itself on favoring value rather than volume.


DECRYPTION - The Japanese giant is targeting 1 million additional sales per year within three years, and an improvement in margins.


Nissan is mobilizing to regain its volumes.

Makoto Uchida, the group's boss, has just presented his medium-term strategic plan called "The Arc", a "bridge".

This is a step towards achieving the objectives of the Ambition 2030 plan previously presented, but which has been disrupted by successive crises (semiconductors, disruption of supply chains, etc.).

Disruptions have become the normality in our industry

,” notes the Nissan boss.

This had an impact on our objectives and our volumes remained unchanged.

 »

Now, Nissan hopes to add 1 million units sold in 2026 compared to the 2023 financial year which ends at the end of March (3.5 million).

So on this date, Nissan should sell 4.5 million vehicles.

The group sold 4 million in 2021, and 6 million in 2017.

Read alsoJapanese Nissan and Honda ready to join forces in electric vehicles

Like most car manufacturers faced with shortages, Nissan has recently prided itself on favoring value rather than volume...

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Source: lefigaro

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