The Eiffel Tower and the Seine, pink, turquoise and gold: La Poste unveiled this Tuesday, March 26, the official stamp of the Olympic and Paralympic Games.
Embellished with a heart, features that could evoke an athletics track, and a circle reminiscent of a ball, the design described by the organizers as
“colorful, lively and daring” takes up the
“neo art-deco”
visual identity
of Paris 2024.
A collector's stamp, which can also be used to post mail.
It will be sold at 1.96 euros, the price of the international stamp for 20 grams of mail.
“It reflects the soul of the Games and allows Paris 2024 to travel and shine across the world
,” rejoiced Philippe Wahl, CEO of La Poste.
Available from April 5, 800,000 copies were printed.
The group is an official supporter of these Olympic Games, and had already put on sale a stamp for the French candidacy in 2017, then four others representing the Phryges - the mascots of the edition - in 2023.
Dozens of Olympic stamps since 1924
With this stamp, La Poste perpetuates an Olympic tradition, which wants each edition to have its own stamp.
The last Olympic Games in Paris, in 1924, were accompanied by four collector's stamps.
At the time, it was Notre-Dame and the Seine that were highlighted, as well as a woman holding a Victory and an athlete taking an oath.
For the 1968 Grenoble Winter Olympics, five stamps were published, paying tribute to several sports but also to the Olympic flame.
For Albertville in 1992, more than ten stamps were sold by La Poste.