If you danced to Rita Mitsouko's
Love Stories End Badly
, hid the faceplate of your car radio in the glove box of your car and you still say "make a call" even though there is no no more thread, then you may be a
nold,
a contraction of the English “
never old
”, in other words “never old.” In any case, this is the diagnosis made by two female marketing professionals, Anne Thevenet-Abitbol, director of foresight and new concepts at Danone, and her colleague Charlotte Darsy, to talk about 45-65 year olds feeling a real gap with their age. real, in a distanced relationship to the passing of time.
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The
nold
is not calling for revolution. He is not rejecting the stigmatization of which he may feel a victim. Nor in the glamorization of gray and white, in this rehabilitation of age and “old people” at work in advertising, fashion and the media. Because “old”, precisely, he is not. Why does this need a new…
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