Sixty years after the creation of the first store by Gérard Mulliez in the Hauts-Champs district of Roubaix, is the Auchan brand on the cusp of new flourishing years?
This is what the Mulliez Family Association (AFM), shareholder of Auchan and watchman of the empire (LeroyMerlin, Kiabi, Boulanger, Norauto…) wants to believe by reorganizing the governance of the 2nd French distributor.
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A few weeks after the failure of the alliance project with Carrefour aimed at creating a French-style Walmart, and the day after the appointment of Yves Claude, former boss of Decathlon, as CEO of Auchan Retail (1,609 points of sales in 13 countries), the AFM confirms the takeover by also changing the “head” of Auchan France, the distributor's black spot.
Exit the vice-president Alexandre Mulliez, grandson of the founder, whose post is abolished, just like DG Jean-Denis Deweine, also appointed less than a year ago.
The new big boss also takes the executive presidency of France and Philippe Brochard, rectifier
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