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Finally back to routine: Small business owners celebrated in a special show
Watch: Bank Hapoalim collaborated with the Zappa Club and invited its business customers to an evening of fun, which included an exciting performance: "It's a little hard to believe that we are all here, face to face. This is the most amazing thing in the world," said the bank's deputy CEO, Dalit Raviv
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Amir Dadon
Bank Hapoalim
In collaboration with Bank Hapoalim
Wednesday, 05 May 2021, 10:19
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In the video: Bank Hapoalim customers come to a festive performance in Zappa (Editing: Pages of Stick)
For a whole year we sat at home, missed and waited for the rehearsals to come and here it is, finally happening, with a kind of gradual return to routine.
To celebrate this joyous occasion and put a smile on the faces of small business owners, who have struggled with the corona crisis in the past year, Bank Hapoalim and the Zappa Group collaborated and invited the bank's business customers to a special performance by Amir Dadon. The performance was held as part of a collaboration between Bank Hapoalim and Zappa, in which many artists such as Keren Peles, Miri Mesika, Gidi Gov, Kobi Aflalo, Tikva 6, Mosh Ben Ari appeared before business owners accompanied by a lecture by a strategic marketing consultant. We went out to watch, enjoy and meet those involved.
Dalit Raviv
, Deputy CEO and Director of the Retail Division at Bank Hapoalim, said of the initiative: "We have a series of 10 appearances that we have scheduled with Zappa and now that we meet here with everyone, face to face, it's a little hard to believe. We got used to seeing everyone through the screens and suddenly they are here and singing together. It's the most amazing in the world. "
Assaf Moore
, VP of Marketing and Business Development at the Zappa Group, added:" This is an amazing collaboration with our natural partners from Bank Hapoalim. We are very excited because it was sad to enter the clubs all year and see everything intact and chairs upside down. We have reached a good moment. "
The event was also attended by
Shlomi Lahana
, a strategic and marketing consultant and marketing lecturer, who said: "The biggest change following this year is to understand that businesses that know how to function with uncertainty, and to show mental flexibility, creativity and out of the box, find the best solutions for their customers.It is important that business owners understand the need for change while moving. "
And how do you help business owners now, who are starting to recover from the difficult year they went through?
Raviv explains: "We are opening a special program for them at Bank Hapoalim, with financial advice for returning to routine. We are building frameworks with them that will suit them and their repayment ability. I think there are businesses that will not only return to what was before the corona, but will be even bigger."
In conclusion, she emphasized: "Our public role is to lend business and grow the economy. It is an integral part of Bank Hapoalim."
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