Natixis Payments innovates in the employee benefits market.
The third-largest issuer of meal vouchers in France, the subsidiary of the BPCE group (Banque Populaire, Caisse d'épargne, Natixis) is launching a new platform, called Bimpli, which brings together all of its offers in the field: gift vouchers, fundraising, ticketing, receipts cooking, good plans for outings negotiated for the CSE, universal service employment check (Cesu)… A first, which stands out from its three competitors in the meal voucher market, Edenred, Sodexo and Up.
See also
Sodexo is looking for an ally to relaunch its meal vouchers
“Bimpli is a platform for employees in which our 53,000 client companies will be able to personalize the advantages they wish to make available to their employees,”
explains Stephan Dixmier, president of Bimpli.
According to their means, they will choose what interests them from the range of offers and thanks to a single platform, they can easily manage the system. ”
The challenge for companies is to renew their social policy to meet the new expectations of employees.
Bimpli meets a requirement for talent retention and attractiveness, to facilitate recruitment
Stephan Dixmier, president of Bimpli
Meal vouchers are an essential link in the system. Known until then Apetiz, they will become Bimpli Resto. In the same spirit, Le Pot commun becomes Bimpli Cagnotte for employees of the same company. From the start of next year, Bimpli Mobilité will be added, which will allow companies to allocate to employees a tax-exempt and socially-exempt allocation to finance part of their “green” means of transport between home and their place of work. job. The next step, in 2022, will be access from the platform to employee savings accounts managed by Natixis Interépargne.
By generalizing teleworking, the Covid has disrupted the habits and attachment of employees to their employer.
Some no longer want the working conditions before.
"The challenge for companies is to renew their social policy to meet the new expectations of employees,"
insists the manager.
Bimpli meets a requirement to retain talent and attractiveness, to facilitate recruitment
.
"
The borders of banking
Bringing together all the services dedicated to its customers in a single subsidiary and platform enables Natixis to accelerate growth in employee benefits. At the same time, the group is exploring new frontiers for banking. Almost everywhere, the networks of the Old Continent are increasing the number of services - in telephony, real estate, leisure, energy or payments - and partnerships to make themselves indispensable to their customers. The trend is accelerating.
"Banks react in this way to competition from Gafa and fintechs
," explains Florent Noclercq, manager at Sia Partners.
This strategy also allows them to increase their income in this period of low interest rates which is weighing on their margins. ”
In fact, the creation of ecosystems allows financial institutions to increase exchanges with their customers and also to offer them financial services or products.
Or to win new customers altogether.
Bercy tax boost on gift vouchers
The government will increase the tax exemption limit for gift vouchers for 2021 in order to support purchasing power, the Ministry of the Economy announced.
This ceiling will drop from 171 euros to 250 euros.
Last year, the executive had already decided to double this ceiling,
"because of the exceptional constraints"
, which had led
"to the distribution of 150 million euros in gift vouchers in addition to the 1.2 billion euros. euros distributed each year to 7.7 million employees, ”
recalls Bercy.