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Silencers: Tiktok content producers are silent for people with disabilities
Meuhedet is launching a new page in collaboration with Tiktok Israel, which will be launched as part of a sign language campaign.
The move is on the occasion of the International Day for Equal Rights for People with Disabilities, with the participation of leading content producers and will teach surfers words in sign language on the social network
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I have Seville
Thursday, 02 December 2021, 17:06 Updated: Friday, 03 December 2021, 09:52
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United Ticket Campaign with Content Leaders for People with Disabilities and Awareness Raising (United)
Sign language translator Sara Gabay, who is familiar to us from News 12, comes out of the bubble and taught the leading content producers in ticketing words in sign language.
This unique campaign is emerging as part of the launch of a new page of Meuhedet and in collaboration with Tiktok Israel - the leading social network.
The campaign is being promoted on the occasion of the International Day for Equal Rights for People with Disabilities in order to raise awareness of the importance of equal rights for the hearing-impaired population.
Liel Eli, Shirley Levy, Eden and Tori, Eden Elal, Liraz Ozeri, Uri Novik and Shachar Livne are just some of the content producers participating in the campaign, in addition to content maker Liron Rachmanov who is hard of hearing from birth and also took part in the campaign.
As part of the move, the content producers are launching "silent" videos on their pages, explaining why they chose to share these videos without sound, and at the same time teaching surfers words in sign language.
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United, Tiktok campaign in honor of Equality Day for People with Disabilities
United, Tiktok campaign in honor of Equality Day for People with Disabilities (United,)
In Israel, about 1.5 million citizens with various disabilities and in order to create a more egalitarian and inclusive society, the social network Tiktok, which is especially popular among ages 18-25, was chosen to be the platform that will lead the new campaign. The #hears_you's campaign was created by BLINK and is currently being communicated in the accessibility complex on Meuhedet's website, YouTube, Facebook and Instagram.
Sigal Regev Rosenberg, CEO of United
, invited to join the new page, "One in five people in Israel is a person with a disability. At Meuhedet, we take care as an employer and as a medical service provider organization to find the right solutions to make the service accessible in all the fund's facilities.
"" Our marketing and communication strategy requires us to innovate and be exposed to new audiences, "said
Shifra Friedman-Weizmann
"This is a unique and unique breakthrough in Israel in particular and in the world in general, where we produce value and dedicated content to raise awareness of the importance of equal rights for people with disabilities." The Israeli, it was clear to us that we would embark on such a move and the choice of Tiktok was natural. "
A united campaign led by Tiktok stars to raise awareness for people with disabilities
United Ticket Campaign with Content Leaders for People with Disabilities and Awareness Raising (United)
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