Distributor in France for nearly a hundred years of sweets and confectionery of all kinds, the family group Solinest wants to change gear to relaunch the cash register of supermarkets.
Favorite place of children in supermarkets and cash machine of distributors, these small displays filled with colorful packages to catch the eye, have suffered in recent years from headwinds.
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The reasons are numerous: consumer mistrust for overly sweet products, the development of automatic checkouts and the appearance of smartphones that distract customers, to which has been added the Covid crisis which has slowed down traffic in stores.
As a result, chewing gum sales have halved in ten years, according to panelist Nielsen.
And while it has already declined slightly for five years, the market for small sweet candies has fallen with the health crisis, falling by more than 11% over one year, to 407 million euros.
Nothing inevitable however,
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