A huge line for fashion enthusiasts and hobbyists: H&M brings its prestigious brand OTHER STORIES & to the Ramat Aviv mall in Tel Aviv
Excitement at its peak: H&M Group brings the brand OTHER STORIES & to Israel. The group maintains contacts with the Ramat Aviv Mall to open the first branch of the brand, which is considered to be very high fashion among the group's brands.
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This is a quality brand that is considered to be younger. The brand caters to women and also includes accessories such as bags, shoes, jewelry, lingerie and swimwear, and offers more affordable prices, depending on the level of clothing. For example, in Germany's web site you can find a blazer for € 179, a shirt with buttons for € 59, a midi dress for € 99 and more. Presumably, like other brands, this brand will also be sold at higher price gaps than abroad.
Photo: from Asus
Photo: from Asus
Today, branded products for Israel are sold through the British website Asus, for example, a shirt with apple sleeves costs NIS 341, a laser for NIS 498 and a cardigan for NIS 446.
As stated in Israel for Matz Retail, the brand importer, activity with three brands of the company. H&M has 21 stores in Israel, including a store opened last year in Eilat without VAT, two H&M Home stores located within the branches and one Kos branch in the Gindi mall in Tel Aviv.
