She is experienced in all areas of fashion, but she has never had such a campaign before • We joined Neta Alhamister for a photo day at ten different restaurants • Food is not only delicious

What is the connection between fashion and restaurants? The Eroca chain has decided in an unusual move to film its next campaign in ten restaurants across Tel Aviv under the name "Eating with the Eyes", in order to support the industry that has been hit hard due to the Corona restrictions. To that end, Iroka harnessed the model and businesswoman Neta Alchemister, for a round of flashes with chefs, and yes, also tastings, but what.

The restaurateurs and chefs Guy Gamzo, Uriel Kimchi, Avivit Priel, Tomer Tal, Tomer Agai, Yonatan Borovitz, Moshiko Gamliel, Assaf Liss, Moti Pitman and Asaf Doctor joined the beautiful project (literally) with enthusiasm, the chef and food reporter of "Israel Today" Maya Darin won About the whole business in love, and what about Neta? Well, you'd be surprised to know that what makes it so is actually desserts. enjoy your meal!

Reporter: Lee Moore // Photographer: Moshe Ben Simhon

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