Mercedes Erra, co-founder of the BETC group and executive president of Havas, co-chairs with Franck Gervais, president of L'Union des Marques, the general communication meetings.
LE FIGARO.
- How far has come since the launch of the Estates General in June?
Mercedes ERRA.
-
The communication sector has succeeded in creating a collective in which the advertisers have been integrated.
The work goes back four years, when the industry was created.
But it has taken a step forward because, despite the crisis, we have maintained our agenda which should lead in spring 2021 to the formalization of proposals.
I think the most important thing in recent months is that we have managed to convert politicians.
They understood that communication is a profession.
They know us better.
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The climate is less explosive than in spring.
Some messages got through?
Before banning, we must talk to each other.
This is the whole objective of this first morning of discussions on our relationship to
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