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A year ago it was the hottest spot in Tel Aviv. This smiling man ruined it from the ground up

Tzviki Eshet set up a deli, heated ovens in a Greek bakery and picked up a thriving Asian pop-up.

Clearly that was not enough for him

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• Greenberg

• Greco

• Tzviki Eshet

• Use RZ

Yaniv Granot

Tuesday, 09 March 2021, 06:00 Updated: 06:32

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"People need a refresher."

Greenberg Sun (Photo: Anatoly Michaelo)

"My audience is thirsty and waiting for this food, and always told me to make or bring here. Culinary, less we knew how to make a good Asian, but we do know how to run a business that is at eye level, not too expensive. I do not believe in Asian you order at home for 500 shekels and in the end Find yourself looking for a sandwich to week "

Walla!

'S

delicious Instagram page!

Food in a

sense, inside at least, Zviki Eshet must have known even then, four months ago, exactly what his new "Greenberg Sun" would look like.

The article, which described the chain of events that eventually began to operate in the Kitchens Brothers' "De Ban Club" complex, described a kind of pop-up with potential, a band-aid for the Asian passion that beats in the heart of the neighborhood, and in Eshet's heart.

Yada yada yada, we are standing (actually walking around and sitting and running and coming back, God forbid, you did not rest for a moment) inside the "Greenberg Bistro" that has become the "Greenberg Sun", and two questions stubbornly ponder in my head - why did he do it, and what will we talk about in four Months, in our next article?

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A radical change is needed.

Eshet (Photo: Anatoly Michaelo)

"People have been locked in houses for a year. They need refreshment, they need paint. Again the old-time schnitzel? The old-time hamburger?"

"I can not relax, what can I do?", Eshet wonders in an honest and perfect answer to my first question, "the corona started, I went to sit at home quietly and fearfully and asked myself what was going to happen now."

These questions led to the opening of Greco's Greek deli, with its refrigerators and spreads and picnic packages and taverns set up inside customers' homes, and the joining of an accompanying Greek bakery, laden with warm, rustic carbs in character.

At the same time, he planted himself in the heart of the successful bistro ("Our peak of activity came just before the Corona arrived, there was a crazy vibe here") and tried to figure out what the world would look like the day after.

"It was clear to me that it was impossible to go back to the same thing, and that a radical change was needed," he recalled, "I did not want to open the same thing. People were closed in houses for a year. They need refreshment, they need paint. Again the old-time schnitzel? Old-time hamburger? It's already in deliveries, after all. "

And so, step by step, leading association to association, deli to deli and Greek to Asian, the "Sun" was born.

Without too many waiters, without menus and heavy, and in an attempt to "bring Dizengoff Square to North Tel Aviv."

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On the way to "Dizengoff Square".

Greenberg Sun (Photo: Gal Calderon)

So what exactly is being eaten here?

Greenberg Sun's three-headed monster includes an Asian deli with ready-made stews and delicacies, frozen bun rolls and fillings next to them, sake and decorated housewares collected by Eshet and special raw materials, a takeaway extension with prepared food (sweetened salads, for example, and tataki Morning salmon and buns and a "psychic" sushi collection and special desserts like a five-spice chocolate cake and tiramisu based on Vietnamese coffee and eclair maccha and miso cream) to pick up on the way to the same Dizengoff square forming in Chen areas, and also - do you hear it coming?

Chairs.

And tables.

And menus.

And waiters.

And a bar corner.

And service.

Thus, Eshet's classic bistro became the fulfillment of its Asian crave.

There is miso soup here of course, but also fried rice cookies topped with fresh salmon tartare, wings in Korean barbecue sauce, papaya salad and glass noodles that can already look at eye level to other papaya salads in town and curry dishes, and smoked chicken, and that roast beef sandwich, Who in a soft and containing bun.

Oh, and one burger.

classic.

Of Greenberg.

There are things, apparently, that you did can not replace.

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Zviki spirit.

Greenberg Sun (Photo: Gal Calderon)

The food people responsible for "grounding" Eshet's dreams are led by his partner Eliav Goldenberg, his son Uri and operations chef Nitzan Raz.

The latter's fingerprints - Big Tuna Pizza, for example, which throws the section's seniors into the days of "samba sushi" - are hard to miss, as is his smile, which has re-expanded in Asian.

"For me it's a great happiness, because it's the food I like to eat and cook the most, and I swim in it - without floats," he said, "We took dishes that ran here for years in Greenberg - kale salad and corned beef sandwich and schnitzel and wings - and made an adjustment to Zviki's new spirit. , Which caters to many audiences. "

Raz looks good, happy even in the early morning hours when we talk.

"Good for me. It's like I took Revers in life to Asian days, but I're actually back to my base."

Until Eshet's big plans - a Greek beach at the center of the Eilat hotel strip and an equally Greek beach on the Tel Aviv promenade - were forced, he had to make do with lifting the rocks of his life up the mountain, and derive satisfaction and smiles from this task.

"You can't insist, step on the spot and cry over what happened. There's no choice, you have to adjust," he says as he replaces a huge wok stuck in the aisle, recognizing a new customer at the door: "Can anyone here just receive guests when they arrive?"

"Greenberg Sun", Greenberg 25, Tel Aviv.

More details and reservations here

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