(ANSA) - ROME, JULY 04 - "Yes, vaccines can have undesirable effects: let's get vaccinated!".
The campaign launched by the French Ministry of Health to convince the most reluctant, especially the young, to be injected with the magical doses focuses on what has been most missed since the beginning of the pandemic: kisses, hugs, freedom to be together and to dance without fear.
The captivating posters that cover the streets, bars, restaurants and gyms, relaunched through social networks, make you want to rush to the nearest hub with the promise of a safe summer away from the attacks of the virus.
Couples kissing, crowds at a concert, family holidays with children and grandparents, the exoticism of a trip to the South Seas wink from the large posters relaunched by all the media across the Alps. A positive challenge that is difficult to ignore. (HANDLE).