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The brothers: This is how the most cursed corner in Tel Aviv is smashed
Most restaurants and people would stop to rest a few minutes after such a crazy mobbing, but this is not the case with most restaurants and people
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The brothers
American Zionist House
meat
hamburger
chicken
Yaniv Granot
Thursday, 29 July 2021, 06:00 Updated: 09:37
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The Brothers Restaurant, American Zionist House, Tel Aviv (Shai Makhlouf)
If I have to set up a Tel Aviv real estate agency out of nowhere, I start with a provocation of course - a city tour, semi-professional (for clients), semi-touristy (for urban travelers who can no longer see the Lewinsky Market and Florentine Graffiti). : The most cursed places in town, for investment.
Walla's delicious Instagram page! Food I
once did not dare, probably. Once upon a time it was a talk of voodoo and sorcerers. themselves before the first customer.
once.
because after what I saw at the ZOA week, certainly building running high at the top of the culinary mythologies brutality in this city, should rethink the focus, and branding.
maybe "Moving brothers' work here.
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To the full article
Air, some air.
The brothers (Photo: Noam Frisman)
This is a rare Israeli act - strategic planning with a vision ahead, as opposed to putting out panic fires, and food people initiating, instead reacting
This move has been brewing for almost a year hundreds of meters away, in the previous location of the "brothers" on the same Ibn Gvirol.
Massive excavation plans approaching the nearby junction have in fact led to a rare Israeli in our districts - strategic planning with foresight, as opposed to putting out panic fires, and food people initiating, instead responding.
Long days of erection in the new place and relatively graded and elegant dismantling in the old place, sharp and precise mobbing that took care of all the symbols and amulets (Reuven Atar, we are talking about), and especially a supervised, non-chalant approach only in its external characteristics - and the doors opened.
"The day before we made the move itself, I was struck by some anxiety attack," admitted Yotam Doctor, an original brother and one rib in the owner's triangle that also includes his brother Assaf and Yaron Ramon, "I said to myself: "In the meantime, it does not seem that the upgrade has done any good for the people."
Not just the food.
The brothers
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This is not a grandiose, megalomaniacal venture trying to conquer the place in one sharp shot.
No.
It is something with insights and insights and long-term thoughts
This upgrade seeps through all the famous tiles of the American Zionist House, turning the huge compound into something the eyes can accommodate, and the head is able to absorb.
This is not a grandiose, megalomaniacal venture trying to conquer the place in one sharp shot. No. It's something with insights and insights and long-term thoughts, from the green and hidden seating area near the entrance - easily my design winner - through the bar overlooking everything, the indoor space and the courtyard and kitchen, and also the "operational area" at the heart of all, Chairs and seating, and here is something indefinable, and at the same time the most defined there is.
"What has mostly changed is the scenery, it's completely different," Doctor explained, "it's much more pleasant to sit here, and there's a lot more open air."
Apart from the restaurant itself, there is also expected to be a physical version, real shelves, of the "Brothers Grocery", the successful Corona venture of the doctors (who did even more successful things in Corona), as well as other big shows that are currently told only in whispers (yes, there is happy talk Very much about brunch, you can relax), coming to "Israeli Culture and Food Center", as defined by a doctor.
"Others who have been here have failed, in my opinion, because they have tried to run this whole huge place at once," he explained, "We are moving a strong restaurant, and still remain tight in the meantime. In the future we will also occupy the whole yard."
A winning local format, and a little more.
The brothers (Photo: Giphy)
Okay, we understood air and vegetation and interior design, but what's really new about food? The brothers' new menu is based overwhelmingly on the winning local format that has been running for years at the beginning of the street. There are small table-tops, medium-sized ones that I can rent to share, those artichokes and spice and kohlrabi, as well as the world of hamburger and convenient-priced alcohol. There is a limit to changes.
Apart from them, Dr. and Chef Zion Brenz led an invested Daphne division, with large portions (by the way, the menu would do well to explain more precisely how large the dishes - and family-table - in light of their price) of chicken, lamb or beef, all after spending Hours in the low heat of the oven, in what is supposed to simulate cooking underground.
What more? There’s a new “Moroccan Liver” on toasted challah, sirloin slices, charcoal-grilled asado snacks, a vegetable-cut wrap, a sea fish kebab, a sahana and a wonderful sashimi that finally, at least conceptually, connects the brothers to Ivy.
The food is not all defeated.
Ramon (right), Yotam Doktor and Assaf Doktor (Photo: Noam Frisman)
But as usual with The Brothers, food - excellent as it may be, and excellent, as if this story of taking a minute after mobbing before re-entering the kitchen to cook only applies to ordinary people - does not tell the whole defeat.
There is an atmosphere here that was not built by an atmospheric algorithm (architect Rina Doctor is in charge of the design), there is also air, in which an elusive feeling, very rare in the neighborhood, of people swirls.
"It is clear to us that in this project there is a tension between the desire to preserve the good, in the face of a lot of innovation," concluded Dr. "From there to here. We feel that the brothers have passed in the full sense of the word."
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