During the pandemic, Italians, young and old, played more and the Italian toy market is in clear recovery. In the last six months it has grown double-digit, with sales increased by more than 18%, according to the new data from Assogiocattoli presented at the 'Ansa Incontra' meeting which will be broadcast tomorrow 16 September at 11 on ANSA.it. Even compared to 2019, the pre-pandemic year, the figure grows by 3%. Toys have proved essential for more homely families than usual who have also approached manufacturers through websites and social networks to be supported in finding effective ways to raise and distract their children by playing.
From the experience of 2020 the Assogiocattoli "Gioco per Semper" campaign (www.assogiocattoli.eu) is now born to sensitize families on the importance of play from a pedagogical, social and cultural point of view and to learn how to use toys in all the stages of development of children, not only on birthdays and Christmas. The association also revealed the new game trends for winter 2021: while buildings boast the highest growth trends this year, sales of soft toys, boxed games and card games for 'kidult' are growing, that is, young adults. Fashion dolls and toys for early childhood follow. There are also new behaviors and choices such as online shopping,the sharing of toys that can be rented and the green turning point of producers who churn out, for example, soft toys made entirely of recycled plastic, greener packaging and new ways to scrap old toys that brands will recycle into new products. Also new are the support projects for parents in the ideal use of toys for pedagogical purposes and for the growth of their children.
