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L'Express is transforming to win subscribers

2021-09-24T06:23:07.002Z


For its seventieth anniversary in 2023, the magazine is targeting 200,000 print and digital subscribers.


L'Express

has begun its transformation, to regain its influence in the democratic debate and the economic development of the country.

2021 will be the year of the relaunch of digital subscriptions, ”

explains Alain Weill, director of publication and CEO of the title.

In the new premises on avenue Kléber, the 120 employees of the L'Express Group and L'Express Studio, including 67 journalists on permanent contracts, have a taste of flex office for the first time.

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After a significant cut in staff,

L'Express

hired 9 journalists this year.

Despite operating losses which continue to decrease (6 million euros in 2020, against 12 million in 2019),

L'Express

will still remain in deficit in 2021. Alain Weill anticipates losses of 3 to 5 million euros.

“The re-containment has cut advertising revenue,” he

explains

.

We hope to return to the green in 2022. "

Brand identity

In 2020, the newsmagazine launched a new formula inspired by the editorial and graphic codes of

The Economist

.

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Source: lefigaro

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