The Limited Times

Now you can see non-English news...

A new alliance in digital advertising to defend the interests of the sector

2022-06-29T17:57:26.903Z

The IAB France and the MMA are joining forces to influence the discussions with the public authorities.



The French digital marketing ecosystem is arming itself with a new structure to meet the many challenges that await it in the coming months.

The two main associations in the sector, the IAB France (Interactive Advertising Bureau), which represents advertising players present on the web, and the MMA (Mobile Marketing Association), dedicated to mobile advertising players, are coming together to create the Digital Alliance.

Read also

Digital advertising: adtech in turmoil

 We had to come together to professionalize our approach and weigh in on the discussions with the public authorities.

From now on, the Digital Alliance will be the first interlocutor of Bercy for our sector”,

explains Nicolas Rieul, vice-president Western Europe of Criteo, who takes the head of this new structure.

The latter, which brings together 250 members such as Criteo, Publicis Media or Teads, will have a budget of more than 1 million euros per year.

The objective is to have more means to defend the major financial and regulatory files of the sector

Nicolas Rieul, Vice President Western Europe at Criteo

“The objective is to have more resources to defend major financial issues and…

This article is for subscribers only.

You have 79% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for €0.99 for the first month

I ENJOY IT

Already subscribed?

Login

Source: lefigaro

All life articles on 2022-06-29

You may like

News/Politics 2022-05-03T14:43:23.334Z
Life/Entertain 2022-06-16T18:52:14.990Z
News/Politics 2022-07-14T10:45:25.762Z

Trends 24h

Life/Entertain 2022-08-06T13:24:56.264Z

Latest

© Communities 2019 - Privacy