The French digital marketing ecosystem is arming itself with a new structure to meet the many challenges that await it in the coming months.
The two main associations in the sector, the IAB France (Interactive Advertising Bureau), which represents advertising players present on the web, and the MMA (Mobile Marketing Association), dedicated to mobile advertising players, are coming together to create the Digital Alliance.
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We had to come together to professionalize our approach and weigh in on the discussions with the public authorities. From now on, the Digital Alliance will be the first interlocutor of Bercy for our sector”,
explains Nicolas Rieul, vice-president Western Europe of Criteo, who takes the head of this new structure.
The latter, which brings together 250 members such as Criteo, Publicis Media or Teads, will have a budget of more than 1 million euros per year.
The objective is to have more means to defend the major financial and regulatory files of the sector
Nicolas Rieul, Vice President Western Europe at Criteo
“The objective is to have more resources to defend major financial issues and…
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