The good, the bad and the expensive: We tested the new shawarma at the stock exchange complex in Ramat Gan
The mythological sun in the stock exchange complex in Ramat Gan was joined by two other shawarmas - Effendi and the prince.
David Rosenthal went out to check and came back with mixed feelings
David Rosenthal
05/07/2022
Tuesday, July 05, 2022, 9:30 p.m.
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The Prince vs. Effendi (Photo: David Rosenthal)
A few months ago I experienced a painful divorce.
No, this is not my dear wife (hey, citrus), but a complex, long and much more meaningful relationship, a relationship of over 35 years.
Yes, of course, the reference is to sun shawarma.
In the 80's and 90's I often spent time in the old branch in Jabotinsky, and in recent years I used to stop at least once a week on Tuval Street in Ramat Gan, right in the middle of the road between North Tel Aviv and Givatayim.
It was a regular routine, until the big price increase I broke.
Many pita dishes today cost 45 shekels.
In hindsight I am already coming to terms with the price jump, but it is hard for me to come to terms with pigs.
Sun shawarma has two main symbols.
The one, the positive, is the quality of the meat.
This is one of the best chicken shawarms, in my opinion, there is in the country.
The second symbol is the portion size.
The tiny pita has long since become a very unflattering hallmark of sunshine.
As long as the price was around NIS 40, it was possible to exercise restraint.
Pay 46 shekels for it?
No thanks.
The thing is, for years Sun was the only one around, but suddenly two competitors have sprung up in recent months - Effendi and Prince.
These are not just competitors, but those who have the calf option.
Is the stock exchange complex on its way to becoming a shawarma district similar to the revered and sacred Jaffa Street in Haifa?
This is something I had to check.
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Effendi - Tuval 18 Ramat Gan
Not perfect but worthwhile.
Effendi's nose (Photo: David Rosenthal)
Price in pita: NIS 40
Price in laffe / baguette: NIS 49
Price in a five-course meal: NIS 59
Effendi at 18 Tuval Street illustrates well the term "looking at the white of the eyes."
The audacity to place a shawarma right in front of an old institution like Sun is commendable.
Is it courage or stupidity?
Could a business owner be rehabilitated and thus decide to challenge such an old institution?
Buffy did it, and you could say that overall it was a success.
First, the significantly lower price is used in all categories, which has undoubtedly created a customer leakage.
The fact that there is no difference between the calf and the chicken also plays in their favor, and you will not find a five-course meal for NIS 59 everywhere.
Definitely fair.
As for shawarma, I would rate it as "good".
The lapa was excellent, the meat likable but deserving of more seasoning.
At times he felt a little bland to me, though overall he was more than fine.
The side dishes are served generously and the bottom line is that I will give him even more than one chance in the future, also thanks to his high accessibility for me.
In the quantity / quality index, it passes with reasonable success.
The Prince - Ahliav 3, Ramat Gan
The look is good, the shawarma less so.
The Prince (Photo: David Rosenthal)
Price in pita: NIS 40
Baguette price: NIS 45
Price in Lapa: NIS 51
Price on a plate: NIS 63
Unlike Effendi, the prince does not deal with nonsense like a chicken, where they go to the kitchen and serve only doner.
The prices are similar, attractive enough and significantly lower used.
The shawarma is located at 3 Ahliav Street, right on the corner of Tuval, a few meters from the two competitors.
The prince's shawarma is called "pistachio shawarma" and the wheel does look tempting, with succulent brown meat dripping from it and pieces of pistachio stuck inside.
There is only one problem: the look is misleading.
Prince Shawarma is perhaps the worst I have eaten lately.
I gave the place a chance twice.
The first time I arrived the meat was charred from a wheel that had been spinning, apparently, for several days and was on its way to ending.
It was inedible.
'Fault,' I thought to myself, and arrived a week apart for the second time.
Well, it turns out this is not a glitch but a method.
With meat so charred and tasteless, it’s hard to appreciate the toppings (the chips and salad weren’t bad, but what does it matter?)
Never pleasant to kill.
People have worked hard to start a business, built it hard and are trying to build a reputation, but after this reluctant approach the truth must be told - there is a certain standard that must be met and the prince is deep below the red line at the moment.
Since there is no second chance for a first impression (and in this case even a secondary one), the prince lost me for the foreseeable future.
Maybe someday, in a few months, I will pay another visit there, hoping that by then the owners of the place will believe in more frequent replacement of the wheel and more proper seasoning of the meat.
Sun shawarma
Price in pita: NIS 46
Price in Lapa: NIS 56
Price in a five-course meal: NIS 72
Increase the pita and / or lower the price and I will think of coming back to you.
Verdict
I mentioned earlier the excellent Shawarma Avenue of Jaffa Street in the lower city of Haifa, an example and role model for any lover of spinning wheels.
Is the stock exchange complex on the way there?
Not even close.
Still, if you stop there, in the KMA (quantity-price-quality) equation Effendi wins big. Sun is not worth it because slaughtering the wallet and the prince must, just must be a quick improvement.
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Shawarma
Street food
Ramat Gan
